"It’s 2014 and we’re all forcing it"


«It’s 2014 and we’re all forcing it. Pitchfork Music Festival is up-selling a lineup that might as well have been performed by holograms. We’re forcing our interest. Force a few illicits into the system and hope for illumination, only to hallucinate a magic eight ball that reads “outlook not good” on the jumbo screen between FKA Twigs debut album ads and reminders to get in line for free haircuts. Yes, free haircuts. Is Pitchfork the armed forces? We the stylishly homogenous army of one. Force your friend to fork over that extra VIP pass for a stowaway’s buffet of perks before last call. Force Neneh Cherry into the states for the first time in 22 years. Force Moroder as relevant, instead of distantly iconic. Force Donna Summer’s “Love To Love You Baby” into the lives of 20-somethings. (Note: My parents also attend an annual disco night at Centennial Terrace.) Force SZA on us, but offer no Blue Ribbon to accompany her PBR&B, only overpriced Goose Island. Beck, he’ll force himself as he always has. Forcing himself into our lives as only a man with one name can.

All it took during Beck’s headlining set was a “c’mon everybody” during opener “Devil’s Haircut” to scoff and seek the VIP area for as many free Goose Island beers and Jim Beam cocktails and cell battery juice in the Beats By Dre lounge as I could squeeze into the remaining hour.»

"Free Devil’s Haircuts: The Waning Allure Of Festival Culture" by Blake Gillespie / Impose Magazine

(mp3) Beck - Devil's Haircut (Groovy Sunday remix by Mike Simpson)